The Consumer Revolution in Urban China (Studies on China) Review

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The Consumer Revolution in Urban China (Studies on China) ReviewThere are some definite highs and lows in Deborah Davis' book (lows being the very first chapter on housing developments and an entire chapter devoted to greeting cards), but the book gives a very in-depth analysis of the effects rapid consumption in urban areas has had on the daily life of urban Chinese citizens. Davis selects essays that show changes in culture, like the essays regarding McDonald's, discos, and bowling. Davis even shows us consumption patterns in the more marginal cultures of China. For instance, there is an essay devoted to the Hui (an Islamic minority in China) wedding tradition. Since rapid consumption has happened in China, these Hui women are starting to wear more Western-style wedding dresses. These dresses greatly resemble the dresses we see everywhere in America, with the exception that the Hui women's dresses are brighter in color (coral, pink, red).
Davis also devotes much of the book to showing changes in eating traditions. One chapter on outdoor food markets explains the shady side of economics in China. Food vendors will cheat Chinese so much that some Chinese will bring their own scales to weigh the food. Also, in the chapter dealing with the influx of McDonald's into urban China, we can see that the push for modernity can sometimes win over Chinese tradition. For instance, some people will go into McDonald's and just sit by the window so they can have a sense of superiority over the people walking by on the street. Many Chinese people don't even like the food at McDonald's, but feel the need to go to express their modernity.
Davis' book shows us many different effects of the consumer revolution, both good and bad. I recommend this book for anyone interested in studying China. Just don't get discouraged when you come across a dry chapter!The Consumer Revolution in Urban China (Studies on China) Overview

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