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How to Manage a Successful Business in China Review"How to Manage a Successful Business in China" is not advertised as a well written textbook, yet it reads like one and is organized logically; authors Johan Bjorksten and Anders Hagglund have produced an authoritative guide organized by theme; you can pick at the chapters you might need, and the bullet-style checklists following each segment are welcome lagniappes for the busy executive.
But the book is a bit out of date at points. Chinese journalists are fond of describing commerce in matrimonial terms, and the authors, perhaps the result of their own successful ventures, describe a veritable honeymoon stage in China's trade relations that has since passed. Or maybe they've just met too many whiny Westerners.
Still, in March this year the American Chamber of Commerce in Shanghai published a sweeping survey of American businessmen in China, most of whom say they feel 'unwelcome.' That's new, and it's a sentiment echoed by traders of all stripes. Protectionism and nationalization have been on the rise for years, so doing business in China now will entail fussier bureaucracies and greater difficulty securing payment from suppliers than ever before.
Hence the limitations of this book. It seems clear that Bjorksten and Hagglund deal primarily with high-caliber Chinese staff in ultra-competitive industries. But they don't say enough about Chinese factories, which are a real source of pain in Western boardrooms. For that, read Paul Midler's "Poorly Made in China," a dour portrait of export manufacturing. It's just as authoritative and is written with a lot more snap than the Swedes' laboriously sober work, which screams for anecdotes. Both outline some of the more outrageous mistakes that Western businessmen make in China, but from very different perspectives.
"How to Manage a Successful Business in China" is a concise, authoritative business guide backed by a deep understanding of the country, its culture and business practices. Bjorksten even wrote a book on the Chinese language and has taught Mandarin.
If you plan to set up a service-based operation in China or market to Chinese consumers, "How to Manage a Successful Business in China" is indispensable. Recent grads coming to China should read it, too. But if your business is export manufacturing, read "Poorly Made in China" first.
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